Open your demat & trading account free Kotak Trinity 3-in-1 account Apply for IPOs with UPI Trade Futures & Options and commodities Margin Trading Facility Call us: +91 65658 32100
About us

Hi! We're the friendly side of investing.

Bells Buddy is powered by TradingBells Financial Services, an Authorised Partner of Kotak Securities. We pair a trusted broker's platform with a local team you can actually call.

Our story

Why we started Bells Buddy

Many people want to invest but don't know whom to ask. Apps are quick, but they don't pick up the phone when an order fails, a pledge gets stuck or a contract note doesn't make sense.

So we built Bells Buddy. You get the strength and technology of Kotak Securities for your account and trades, and a friendly team that knows you by name for everything else – from your first demat account to IPOs, MTF and trading.

We explain things simply and help at every step, so you can invest with confidence and make your own decisions. 💛

Bells Buddy at a glance
BrandTradingBells Financial Services
Authorised Partner ofKotak Securities Ltd.
Office233 Dhan Trident, PU 4, Scheme No. 54, Indore, Pin 452010
Phone+91 65658 32100
LanguagesHindi & English
How it fits together

Who does what for you

Your money and shares stay with regulated market institutions. We're the friendly help on top.

YouYour account, your shares, your decisions.
Bells BuddyAccount opening, guidance and everyday support.
Kotak Securities Ltd.Executes and settles your trades and holds your account.
Exchanges & depositoriesNSE, BSE, MCX, NSDL and CDSL, regulated by SEBI.
Our values

What we stand for

Your money stays safe

Funds and shares stay with Kotak Securities and the depositories – never with us.

No hidden surprises

Charges and risks explained clearly, before you sign up.

Always reachable

Call, WhatsApp or visit. Real people, quick help.

Learn as you grow

We explain the why behind every product, so your confidence grows too.

Our promise

What we will – and will never – do

We will always

  • Open your account only with your own e-KYC and consent
  • Share all charges and risks before you sign up
  • Explain MTF and F&O risks clearly before you start
  • Keep your personal information private

We will never

  • Take cash or ask you to pay into a personal account
  • Promise guaranteed or fixed returns
  • Ask for your OTP, password or PIN
  • Trade in your account without your instruction
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